Request For Change in One World GTM
This article will guide you through what a Request For Change (RFC) is, when and why it is used and how it progresses.
Contents:
- What is the Request For Change (RFC)?
- RFC vs Other Requests
- When and How Can an RFC be Raised?
- What Happens When an RFC is Rejected?
- Why are RFCs Important?
1. What is the Request for Change (RFC)?
A Request for Change (RFC) is a formal proposal submitted by an active One World customer to change or improve something within the platform. This could involve:
- Improving a service or feature
- Fix or improve platform functionality
- Adding a new feature
- Alter a process or product
To be approved, an RFC must:
-
Align with One World’s platform principles and functionality
-
Deliver cost efficiency for the business
-
Effectively support the customer’s needs
2. RFC vs Other Requests
An RFC is not a customer complaint or a general support ticket. Instead, it is a formal proposal to update or enhance a service or process.
RFCs differ from typical support issues in that they require evaluation, prioritisation, and a structured review. It refers to an existing baseline that needs to be changed.
3. When and How Can an RFC Be Raised?
RFCs can be raised at any time, provided:
-
The customer is active on the One World platform
-
There’s an identified need for the change
RFCs can be initiated during:
-
Discovery phase
-
Implementation phase
-
Run phase
There is no limit to how many RFCs a customer can submit as long as they're an active customer.
Phase |
Managed by? |
What happens here? |
How is the RFC Raised? |
Discovery Phase |
Customer Engagement Manager |
|
Raised directly to Customer Engagement Manager |
Implementation Phase |
Customer Support Team |
|
Customer Support Form |
Run Phase |
Customer Support Team |
|
Customer Support Form |
Consideration Phase |
Customer Engagement Manager |
|
Raised directly to Customer Engagement Manager |
Build Phase |
Project Manager |
|
Raised directly to PM and documented in HubSpot |
After a customer chooses to continue with the request, they have 2 options:
- Commit to one of the available options as it is
- Provide further changes to the request
If further changes are requested, the RFC will go back to the Consideration Stage, and the cycle begins again. If a customer chooses to cancel, the RFC will be closed and no further work will be done
4. What Happens When an RFC is Rejected?
Not every RFC will move into the build phase. Once submitted, each request is reviewed to determine if it aligns with our platform principles and functionality, delivers cost efficiency, and supports the customer's needs. If these factors are not met, the RFC might be deferred, rejected, worked around or support guided.
5. Why are RFCs Important?
RFCs help One World:
- Deliver long-term value to customers
- Meet growing and changing customer needs
- Manage platform changes efficiently
- Prioritise features based on business impact
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